All tools
Automation

Make

A powerful visual automation platform (formerly Integromat) for building complex workflows with advanced data transformations. We use Make for sophisticated multi-step automations.

Automate with Make

What is Make?

Make (formerly Integromat) is a visual automation platform that lets you connect apps and design complex workflows using a drag-and-drop interface. Unlike linear automation tools, Make displays your workflows as visual flowcharts — called “scenarios” — where you can see exactly how data flows, branches, and transforms between your tools.

Make excels where other automation tools struggle: complex data transformations, conditional branching, error handling, and high-volume processing.

How We Use Make

At Momentum Group, Make is our tool of choice for automations that go beyond simple trigger-action workflows:

Complex data pipelines — When data needs to flow between multiple systems with transformations at each step, Make’s visual builder makes it manageable. We build pipelines that extract data from APIs, transform it, enrich it with AI, and load it into destination systems.

Lead scoring and routing — We create sophisticated lead qualification workflows that score incoming leads based on multiple criteria, enrich them with company data, and route them to the right salesperson or nurture sequence automatically.

AI-powered automations — Make’s HTTP modules let us connect to any AI API. We build scenarios that use AI to classify support tickets, generate personalised responses, extract data from documents, and summarise meeting recordings.

Multi-platform content distribution — Write a blog post once, and our Make scenarios automatically format and publish it across your website, email newsletter, LinkedIn, and social channels — each optimised for the platform.

Financial and reporting automation — We connect accounting tools like Xero and Stripe to build automated financial reports, reconciliation workflows, and invoice processing pipelines.

When to Choose Make

Make is the right tool when you need:

  • Complex logic and branching — Workflows with if/else conditions, loops, and error handling
  • Data transformation — Converting data formats, merging sources, or doing calculations
  • Cost-effective scale — High-volume automations where Zapier pricing becomes prohibitive
  • Visual debugging — Being able to see exactly where data flows and where issues occur
  • Custom API integrations — Connecting to services that don’t have native automation app support

Pros & Cons

Advantages

  • Visual workflow builder makes complex automations intuitive
  • More cost-effective than Zapier at scale
  • Powerful data transformation and manipulation capabilities
  • Advanced error handling and branching logic
  • HTTP/webhook modules for custom API integrations

Considerations

  • Steeper learning curve than Zapier
  • Fewer native app integrations than Zapier
  • Can be complex to debug when scenarios get large

Related Services

AI Implementation

Integrate AI into your operations and rebuild your tech stack.

AI Marketing

Marketing strategy, automation, and distribution powered by AI.

Frequently Asked Questions

What is Make (formerly Integromat)?
Make is a visual automation platform that lets you design, build, and automate workflows by connecting apps and services. Its visual drag-and-drop interface makes it easy to see exactly how data flows through your automation, and its powerful data transformation tools handle complex scenarios that simpler automation tools can't.
How is Make different from Zapier?
Make offers a visual workflow builder where you can see the entire automation as a flowchart, making complex multi-step processes easier to understand. It's generally more cost-effective at high volumes, offers more powerful data manipulation, and handles complex branching logic better. Zapier has more native integrations and is simpler for basic automations.
What kind of automations does Momentum build with Make?
We build everything from lead scoring and routing systems to complex data sync workflows, multi-platform content distribution, financial reporting automation, and AI-powered document processing pipelines. If it involves complex logic or data transformation, Make is often our tool of choice.
Can Make integrate with AI tools?
Yes — Make has native modules for OpenAI, and we use HTTP modules to connect to any AI API. We build automations that use AI to classify incoming leads, generate personalised content, summarise documents, and extract data from unstructured sources.

Ready to use Make for your business?

Book a Call

Other Automation tools we use

Automation

n8n

An open-source workflow automation tool that can be self-hosted. We use n8n for clients who need full control over their automation infrastructure and data.

 Automation

Zapier

The leading no-code automation platform connecting 7,000+ apps. We use Zapier to build powerful business automations that save our clients hours every week.