Bubble.io’s new Dedicated plans present a compelling alternative to expensive SAAS and enterprise No-Code, Low-Code incumbents for CTO/CIOs

New direction

I’ve recently completed several calls with Bubble’s enterprise sales team and I’m impressed with the direction the product and company is taking.

Bubble’s Dedicated plan gives funded startups, small-medium businesses, and large enterprises several key features that make Bubble a cost-competitive and attractive development environment to build no-code and low-code (NCLC) apps.

A summary of the Dedicated plan, highlighting improved capabilities for enterprise organizations can be found here.

Bubble accelerates its B2B capabilities

Bubble is known in the ecosystem as the most powerful and flexible consumer-targeted no-code platform, but is yet to gain a significant market share of the enterprise LCNC market for its powerful visual web application builder.

Bubble Inc is actively addressing key concerns held by CTO/CIOs at enterprise organizations including:

1. Limitations with its version control system
2. Difficulties collaborating with multiple developers
3. Lack of compliance with common certifications e.g. SOC 2

It is pleasing to hear that the version control and multi-developer collaboration features are receiving an imminent uplift in early 2023, while Bubble is actively working towards SOC2 compliance in the same timeline.

Summary of Bubble’s value proposition for enterprise CTO/CIOs

For CTOs/CIOs in enterprise organizations considering an NCLC platform to rapidly build internal tools and external facing web applications, Bubble’s benefits can be summarised as follows:

• Build and deploy scalable, cloud-based custom web applications in 20–40% of the time and cost* as the same requirement in popular programming languages.
• Host your solution on a Dedicated Bubble plan for 30–50% of the ongoing license fees and hosting costs* of popular equivalents such as Salesforce, Outsystems, Unqorked, and others.
• The availability of professional Bubble developers is increasing. Bubble has over 2 million registered users (developers) and has raised over $100mil USD in funding to drive the vision of democratizing web application development.

These percentages are mine based on multiple case studies.

Use cases

In short, Bubble is an emerging tool for organizations of all sizes, and enterprize organizations have much to gain from adopting LCNC tools broadly and Bubble in particular. Bubble provides robust flexibility and scalability both in terms of its hardware configurability and its organizational capabilities.

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Bubble is an ideal platform to build customised solutions including but not limited to:

• Enterprise Resource Planning (ERP)
• Human Resource Information Systems (HRIS)
• Customer Relation Management (CRM)
• Operational and Analytic Dashboards
• Content Management Systems (CMS) for dynamic intranet and external websites.
• Integration Layers to exchange and present data from multiple existing systems
• Proof of concepts and MVPs for new external product lines or internal innovation programs.

Conclusion

In conclusion, CTOs/CIOs should consider Bubble as the go-to solution in 2023 and beyond, before returning to incumbent and expensive LCNC, customizable SAAS platforms, or full custom code solutions.

Bubble is poised to become the solution of choice globally for the rapid development of internal or external web applications and integrations with other web services.

About

Will Ericksson is the Managing Director of MomentumGroup.tech, who provides scalable Bubble.io development and training services to clients internationally. Contact hello@momentumgroup.tech for more information.

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