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From the archive. Written in our Bubble.io years and preserved as published — the tools have moved on, and so have we (here's the story).

Legacy

Our moat — why MomentumGroup.tech is one of the leading Bubble.io agencies in the world.

Our moat — why MomentumGroup.tech is one of the leading Bubble.io agencies in the world.

Photo by Weichao Deng on Unsplash

Photo by Ian Murphy on Unsplash

What is our moat?

As an agency owner, I have to keep asking the question “how do we offer value?” Another way of putting is this… “what is our moat?”. What do we do that is different, better, and more innovative than our competitors?

As I reflect, I believe it comes down to a few things:

(1) Strong product management. Good product managers can prevent big mistakes by not even going there in the first place! Also, they have systems in place to ensure great communication and documentation.

(2) Combining UXUI with Bubble. Most Bubble devs are generalists who cross both. We have specialists in each one of these disciplines. Sure it costs a bit more. But the results are exponentially better. Our products are usable and intuitive.

(3) Development method. We have a documented methodology that ties in with our Product Management, UXUI, and Dev teams. We start your project on a firm foundation.

We don’t start at 0

We don’t start your project at “0” like most other agencies. We start with the results of everything we’ve done before. We stand upon the shoulders of our current and former colleagues and clients, and the work we have done together. We’ve created an organization that learns from and develops those who exist within it.

Design system

We have a design system in Figma that ties into our Blueprint methodology. Everything we’ve learned, we return to our master methodology and use this learning as the building blocks for future projects.

Application building blocks

As a result, we’ve produced an internal library of application building blocks.

Need a notification system that scales? Need audit logs? Need a clean, contemporary, user interface that is responsive out of the box? App admin? Marketing?

We’ve got you covered.

We’ve proved that these systems work on other projects before yours. Our commitment is that they’ll be even better in yours!

We have production rules

We have documented production rules to ensure that only high-quality visual code makes it into your app. We control to make sure our logic is organized optimally. Our elements are named correctly.

We look for common problems and prevent them before they lead to intermittent bugs in production.

Our apps are maintainable and supportable in the future. Reliability is core.

Building apps isn’t easy

We don’t claim that app building is easy. It’s not. But assuming you have decided to build an app, then we guess (unless you’re very early on) that you realize it is hard. It is also rewarding. But it is hard.

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Building up your own in-house team is awesome… but very expensive. And they won’t have had the experience we’ve had for many years. Or if they have, they’ll be even more expensive!

Managing contractors is better for the budget, but your project may lack continuity or strategy.

Mixing and matching can create a middle ground.

But either way… it’s hard!

Our measures of a good product team

We believe that good product teams have mastered:

  • Communication
  • Building up the same mental model of an abstract digital product
  • Documentation
  • Quality
  • Reliability
  • Maintainability
  • Scalability

It is our aspiration to excel in all of these qualities.

Our moat

And that’s it. That’s our moat.

Bubble.io is easier than coding.

But it’s still hard to build a production-grade app. Not many teams exist that can deliver the full potential of Bubble to your business or startup.

We have created (and are creating) an optimized system to make sure your app is high quality, and ready for whatever your business can throw at it.

You could go with a freelancer — or you could go with a team that has spent over 30,000 hours doing this stuff, and has committed to continual learning and excellence.

About

MomentumGroup.tech is a bespoke digital product-building agency based in Sydney, Australia with a remote team distributed across the world. Contact us to discuss your product-building needs.

Looking to learn and build a career in Bubble? Join our for a 8-week intensive Bubble Bootcamp at Momentum Academy

Where this story went

We spent five years mastering Bubble. Now we build with AI.

Momentum was one of the world's leading Bubble.io agencies — that's why we wrote this article. These days we build and migrate the same kinds of products with Claude Code: real, portable code your own team can amend with AI. If you're weighing up a move off Bubble (or any platform), we've made the journey ourselves.

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