Skip to content
Back to the archive
From the archive. Written in our Bubble.io years and preserved as published — the tools have moved on, and so have we (here's the story).

Legacy

Using Bubble.io for development means you can spend more of your budget on UXUI design.

Photo by Alvaro Reyes on Unsplash

Why invest in UXUI design?

We just had a call with one of our clients. They said, “We just found out about a competitor, and our hearts sank a little!”.

Quickly followed by “But we want to commend the work of your UX team. They did such a great job, our web platform looks and functions so much better than the competitor’s”.

At MomentumGroup.tech, the first contractor I hired was a UXUI designer. Because I knew my strength was building apps, not designing them, it seemed like the obvious thing to produce professional work.

Ever since we’ve built up a team of UXUI designers and a design methodology in our Momentum Blueprint that sets our work apart from many of our competitors.

Not just a pretty face

UXUI isn’t just about looking pretty, although it certainly helps here.

UXUI design makes apps usable.

UXUI design structures information in a way that doesn’t overwhelm the user. It creates hierarchies of information to prioritize and guide the user to certain behaviors.

UXUI design promotes empathy for the user and emphasizes accessibility.

UXUI design utilizes research and data to learn from competitors and understand the needs of users.

Get Will Ericksson’s stories in your inbox

UXUI design allows ideas and concepts to be validated quickly before investing time into programming them (even in Bubble where programming is faster).

UXUI design tests out ideas and concepts with users to see if they make sense, and then adapts when what we thought was a good idea turned out to be terrible!

UXUI design meets Bubble.io development

We have paired UXUI designers with Bubble developers across most of our projects.

The results speak for themselves.

You can tell a project that skimped on UXUI design and one that embraced this approach.

Old-school “computer geek” types often don’t get it. But users do.

For me, UXUI isn’t nice to have… it’s mandatory!

Our UXUI designers have been some of the most popular team members with clients. They not only bring the client’s vision to reality, but they help our clients to think about their solution with a completely different perspective. That of the user!

By pairing Bubble with UXUI design, cost savings made on development can be invested into UXUI, meaning your product looks “a million dollars” while costing you a fraction of this!

Visit momentumgroup.tech to learn more

Looking to learn and build a career in Bubble? Join our for a 8-week intensive Bubble Bootcamp at Momentum Academy

Where this story went

We spent five years mastering Bubble. Now we build with AI.

Momentum was one of the world's leading Bubble.io agencies — that's why we wrote this article. These days we build and migrate the same kinds of products with Claude Code: real, portable code your own team can amend with AI. If you're weighing up a move off Bubble (or any platform), we've made the journey ourselves.

Share: