Sydney · SEO for the AI era
SEO & LLMO agency in Sydney
Google rankings still matter. Being the answer ChatGPT and Claude give is starting to matter more. We work on both.
Photo by Ahmed Atef on Unsplash
Search is splitting in two: classic Google results, and answers assembled by AI assistants. Momentum is a Sydney agency that works both sides — technical SEO that earns rankings, and LLMO (large language model optimisation) that makes your business visible, quotable and citable inside ChatGPT, Claude and AI-powered search. We practise what we sell: AI-assistant referrals are a measured channel in our own analytics.
What We Do
SEO for both kinds of search
Technical SEO
- Site architecture & speed
- Structured data & schema
- SEO-safe migrations
- Local SEO & Google Business Profile
LLMO
- llms.txt & AI-readable content
- Quotable positioning statements
- Being cited in AI answers
- AI-assistant referral tracking
Content & measurement
- Keyword-cluster content plans
- Landing page systems
- GA4 + Search Console audits
- Monthly plain-English reporting
Our Work
A few we're proud of.
Why Momentum
Why an AI-native agency for SEO
Most agencies treat AI as a content shortcut. We treat it as the new search surface. That means engineering your site so both Google's crawler and an AI assistant can understand, trust and quote it — structured data, clean semantics, plainly-stated positioning, and content that answers real questions. We measure AI-assistant referrals as a first-class channel, because we've watched it become one in our own client data.
Let's talkWhy teams choose us
- LLMO expertise almost no one else sells
- Engineering-grade technical SEO
- Proven SEO-safe migrations
- Reporting you can actually read
FAQ
Common questions
What is LLMO?
Large language model optimisation — the practice of making your business visible and accurately represented inside AI assistants like ChatGPT and Claude. It involves AI-readable site structure (like llms.txt), quotable positioning, structured data and content that answers the questions people now ask AI instead of Google.
Is LLMO replacing SEO?
No — it's additive. Google still drives most discovery today, but AI-assistant referrals are growing from a base of zero and the businesses that show up in AI answers now face almost no competition. The smart play is doing both from one coherent content and site strategy.
How do you measure LLMO results?
Directly: AI-assistant referral sessions in analytics (chatgpt.com and similar sources), plus 'how did you find us?' attribution on enquiry forms. We've seen real client traffic from ChatGPT referrals — it's measurable, not theoretical.
Do you handle traditional SEO too?
Yes — technical SEO, content strategy, local SEO and migrations are the foundation. LLMO works best on a site that's already technically sound; they're one discipline, not two.
What does engagement look like?
Typically an audit first (site, search data, AI visibility), then a prioritised plan: technical fixes, content system, LLMO groundwork, and a monthly review cadence. No lock-in contracts — the work should earn its keep monthly.
Related reading & services
Want to be the answer AI gives?
Tell us what you're working on — send us a message and we'll get back to you in the next day or two.
Let's Talk